Free lunch: why that free thing is not free

How many times do you see the word ‘Free’ plastered all over the internet?

Whether it’s free phone apps, free ebooks or free training courses, we’re bombarded with this word every day. It’s a marketer’s best friend, and a consumer’s greatest temptation.

But they say there’s no such thing as a free lunch. Does that apply here? Continue reading “Free lunch: why that free thing is not free”